How do you know when mobile bottling is no longer the right choice for you?
Do you remember when you made the decision to move up from hand bottling to using mobile bottling? Who can actually say they enjoyed using their manual labeler or filler (after that exciting first run that is)? We all know that hand packaging was labor consuming, tedious, and inconsistent. If right now you are fondly dreaming about hand labeling; First let me say you may either need a vacation or an appointment with your friendly neighborhood psychiatrist; And secondly, you may not be ready for an automated bottling line of your own just yet.
However, for all of you (sane) brewery owners out there who are glad to be past hand operations, lets keep talking. In the past you realized substantial bottling couldn’t be done by hand. You recognized you needed some outside help. Well, it may be time again to consider if your current path is the correct path for you. Below are some things for you to consider about your present mobile bottling situation. Read through these pros and cons. At the end you likely will realize that you are ready to BE YOUR OWN BOTTLING BOSS.
Evaluating mobile bottling; Food for thought:
When considering a capital investment, you owe it to yourself & your stakeholders to put some thought into the matter. So what is it that works for you about mobile bottling? Do these answers apply to you?
Mobile Bottling Pro: Using a mobile bottler saves space in you facility during normal operation.
CONSIDER: An in-house bottling line doesn’t have to be a space hog. The Martin Robotics 8 Shooter Filler only takes up a 4 foot by 6 foot floor space! When integrated into a full line, we offer a wide variety of layout options to best fit your available space. Plus, the 8 Shooter is on wheels! Say what? Yes you read that right, you can move your 8 Shooter around if you need.
Mobile Bottling Pro: Using a mobile operation requires no capital investment.
CONSIDER: You don’t have to pay for you bottling line all at once out of your operating cash. Equipment may be financed through a traditional bank loan, or through more flexible financing. Talk to us, we can help. We have a fantastic leasing partner for our US customers. There are still great lease options for you even if your brewery is only a few years old. Find out more here.
Mobile Bottling Pro: You are concerned about bottling quality & consistency.
CONSIDER: Fantastic! You should be concerned. But if someone else is running your bottling operation, how do you really know what that quality is? How do you know if it is consistent? If you own your own equipment, you are in control. Martin Robotics Installers can bring out our Anton Parr Cbox with the bottle/can piercing option. With this high end testing meter, you know what your DO uptake is when you train with us. Read more about the dependable quality built into every 8 Shooter that puts you in control.
Mobile Bottling Pro: It’s easy to let the mobile guys take care of things.
CONSIDER: The mobile bottling guy says he knows what they’re doing, so he must, right? So…. there’s no need for you to know about bottling? When you buy a Martin Robotics beer filler, you buy dedication. We spend 3 days with your team. We make sure your facility hook-ups deliver adequate supply. We ensure the 8 Shooter operating properly. Our staff walks your team through bottling, and uses a hands on approach to get your staff knowledgeable about the 8 Shooter. We want you to run a few pallet of bottles while we are there so you are confident for your next run. Need help? Call, text, or video chat with our Service Techs! If you need more assistance, our Techs can remotely access your machine for real-time diagnostics with you. Additionally, we have an ever growing video library exclusively for our customers via our web portal.
Let’s don’t forget the Negatives…
Mobile Bottling Con: You’re on someone else’s time table
CONSIDER: You’ve got beer. You’ve got demand. You don’t have a mobile bottling company that can meet your schedule. Without In-house bottling, what can you do but wait? But is the demand is an unexpected bulk order…well then you won’t be waiting, you’ll just miss the opportunity. Missed opportunity = missed profits.
Mobile Bottling Con: Things happen and your beer isn’t always ready when you planned, & rescheduling can be costly & difficult
CONSIDER: You planned to have beer. You scheduled mobile bottling. Then <insert the last thing you cussed about going wrong in your brewery here> happens. How will you fix this in time to meet your schedule? If you miss your date, how soon can you reschedule? Almost worse-like a punch to the gut- is when your horrible event happens, you postpone your mobile guy, start working on your horrible event, and miraculously, it’s fixed in a few hours. You can start bottling anytime despite facility or staffing snags, with your own In-house bottling line.
Mobile Bottling Con: You don’t really know how the quality/consistency is because you’re not the one in charge
CONSIDER: Brewers, you know every little last detail of what’s going on with your beer, right? You stay on top of quality from raw materials through to packaging. Or do you? So much money and time is invested in a batch, don’t you want to know that as much care goes into your bottling process? How much does your mobile bottling guy tell you about the machine’s maintenance, or if the last product through was a wild yeast? Take control of the last step in your operation. With your own 8 Shooter, you’re not just getting the ability to see what’s going on; You’re getting the ability to make it what you want it to be. Check out the many features you have control over with the 8 Shooter here.
Mobile Bottling Con: Generally you are limited on what type of bottle & label you may use & that dictates your marketing ability
CONSIDER: Who should be in charge of your marketing strategy? Your customers! Not your bottler! Distribution laws vary widely state to state, but for most brewers one thing is the same; what consumers want drives what distributors will supply. If you want to be in that loop, you need to be able to jump on new trends, respond to changing demands, and offer catchy new looks for your market area. If your only option is to choose between 12 oz long neck and 22 oz bomber, how will you distinguish your brand on a shelf? No doubt, labels are important, but bottles are too.
Mobile Bottling Con: Often you may only purchase the consumables from the mobile guy & can’t price shop
CONSIDER: One stop shopping can be convenient. That doesn’t always mean it is cost effective. Own your own In-house bottling line like our 8 Shooter, and you can shop around for the best price on crowns, labels, cartons, mother cartons. What’s more you can shop around for your glass too! Other bottling machine manufacturers pin you down to a specific bottle, or worse a specific mold from a supplier, locking you into no opportunity to price shop your consumables. Not Martin Robotics! Our flexibility extends beyond our capability to run multiple sized bottles in ONE filling machine, we give you the freedom to move around between suppliers too! Just keep center to center dimensions constant when bottles are side by side.
Mobile Bottling Con: You have to commit to a minimum quantity your mobile guy determined, not what your needs determined
CONSIDER: What is your mobile bottling company’s minimum requirement? Does that always align with your needs? Breweries have occasions come up when they just need 50 cases. If that’s below your minimum, which it likely is, what are you going to do? Hand bottle? Now you’re back to your concerns about quality and labor. With a Martin Robotics 8 Shooter tucked in the corner, you can bust out 50 cases of long necks in well under an hour! Now what are you doing with the rest of your day?